3. ๊ท€๊ฐ€ ํŠธ์ด๋Š” ์˜์–ด

24.08.21 Pickleball Courts Proliferate Across the U.S.

ํ•˜๋Š˜์„ ๋‚˜๋Š” ๋‹ฅํ„ฐ ๊ณ ์•„์› ์งฑ 2024. 10. 9. 23:39

Pickleball, America's fastest-growing sport, has seen a 650% increase in outdoor public park courts in major cities over the past seven years.

๋ฏธ๊ตญ์—์„œ ๊ฐ€์žฅ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅ ์ค‘์ธ ์Šคํฌ์ธ  ์ข…๋ชฉ ํ”ผํด๋ณผ์€ ์ง€๋‚œ 7๋…„๊ฐ„ ์ฃผ์š” ๋„์‹œ์˜ ์•ผ์™ธ ๊ณต์›์—์„œ ์ฝ”ํŠธ์ˆ˜๊ฐ€ 650%๋‚˜ ์ฆ๊ฐ€ํ–ˆ๋‹ค.

โ€‹

Pickleball courts now number over 3,000 across 100 populous cities underlining its rapid adoption and popularity.

ํ˜„์žฌ 100๊ฐœ์˜ ์ธ๊ตฌ ๋ฐ€์ง‘ ๋„์‹œ์—์„œ ํ”ผํด๋ณผ ์ฝ”ํŠธ๋Š” 3,000๊ฐœ๋ฅผ ๋„˜์–ด์„œ ์ด ์Šคํฌ์ธ ์˜ ๋น ๋ฅธ ๋„์ž…๊ณผ ์ธ๊ธฐ๋ฅผ ๋ณด์—ฌ ์ฃผ๊ณ  ์žˆ๋‹ค.

* number : (ํŠนํžˆ ํฐ ์ˆ˜์— ๋Œ€ํ•ด) โ‹ฏ์— ๋‹ฌํ•˜๋‹ค, ์ด๋ฅด๋‹ค

* underline : <์ค‘์š”์„ฑโˆ™๋ฌธ์ œ์  ๋“ฑ>์„ ๋ถ€๊ฐ์‹œํ‚ค๋‹ค

* adoption : (๊ณ„ํšโˆ™๋ฐฉ๋ฒ• ๋“ฑ์˜) ๋„์ž…, ์ฑ„ํƒ

โ€‹

This growth extends beyond public parks, with country clubs and fitness centers converting spaces to accommodate the sport.

โ€‹์ด ๊ฐ™์€ ์„ฑ์žฅ์€ ๊ณต์›์—๋งŒ ๊ตญํ•œ๋œ ๊ฒƒ์ด ์•„๋‹ˆ๋ผ, ์ปจํŠธ๋ฆฌ ํด๋Ÿฝ๊ณผ ํ”ผํŠธ๋‹ˆ์Šค ์„ผํ„ฐ ๋“ฑ๋„ ๋ณด์œ ํ•œ ๊ณต๊ฐ„์„ ํ”ผํด๋ณผ์„ ํ•  ์ˆ˜ ์žˆ๋„๋ก ๊ฐœ์กฐํ•˜๋Š” ์ถ”์„ธ๋‹ค.

โ€‹* extend beyond something : โ‹ฏ์˜ ๋ฒ”์œ„๋ฅผ ๋„˜์–ด์„œ๋‹ค, โ‹ฏ์— ๊ตญํ•œ๋˜์ง€ ์•Š๋‹ค

* convert something into/to something : โ‹ฏ์„ โ‹ฏ๋กœ ๊ฐœ์กฐํ•˜๋‹ค

* accommodate : <๋ฐฉโˆ™์ฐจ๋Ÿ‰โˆ™๊ฑด๋ฌผ ๋“ฑ์ด> <ํŠน์ • ์ˆ˜์˜ ์‚ฌ๋žŒโˆ™๋ฌผ๊ฑด>์„ ์ˆ˜์šฉํ•  ์ˆ˜ ์žˆ๋‹ค

โ€‹

One example of this trend is City Pickle in New York City, which operates 14 courts in Central Park's Wollman Rink.

์ด๋Ÿฌํ•œ ํŠธ๋ Œ๋“œ์˜ ์ผ๋ก€๋กœ ๋‰ด์š• ์„ผํŠธ๋Ÿด ํŒŒํฌ์˜ ์›”๋จผ ๋งํฌ์—์„œ 14๊ฐœ์˜ ์ฝ”ํŠธ๋ฅผ ์šด์˜ํ•˜๋Š” '์‹œํ‹ฐ ํ”ผํด'์„ ๊ผฝ์„ ์ˆ˜ ์žˆ๋‹ค.

โ€‹

City Pickle charges as little as $5 per hour and hosts numerous events, attracting diverse participants.

์‹œํ‹ฐ ํ”ผํด์€ ์‹œ๊ฐ„๋‹น ์š”๊ธˆ์ด ๋ถˆ๊ณผ 5๋‹ฌ๋Ÿฌ๋กœ ์ €๋ ดํ•˜๊ณ  ์ˆ˜๋งŽ์€ ์ด๋ฒคํŠธ๋ฅผ ๊ฐœ์ตœํ•˜์—ฌ ๋‹ค์–‘ํ•œ ์ฐธ๊ฐ€์ž๋“ค์„ ๋Œ์–ด๋ชจ์œผ๊ณ  ์žˆ๋‹ค.

* numerous : ๋‹ค์ˆ˜์˜, ์ˆ˜๋งŽ์€

* attract : <๊ด€์‹ฌโˆ™๊ด€๊ด‘๊ฐ ๋“ฑ>์„ ๋Œ๋‹ค

* diverse : ์—ฌ๋Ÿฌ ๊ฐ€์ง€์˜, ๋‹ค์–‘ํ•œ

โ€‹

Despite the sport's burgeoning popularity, the founders remain cautious about potential market saturation, particularly in suburban areas.

โ€‹๊ธ‰์ฆํ•˜๋Š” ํ”ผํด๋ณผ์˜ ์ธ๊ธฐ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ์ฐฝ๋ฆฝ์ž๋“ค์€ ํŠนํžˆ ๊ต์™ธ ์ง€์—ญ์—์„œ ์‹œ์žฅ ํฌํ™” ๊ฐ€๋Šฅ์„ฑ์— ๋Œ€ํ•ด ์‹ ์ค‘ํ•œ ์ž…์žฅ์„ ์œ ์ง€ํ•˜๊ณ  ์žˆ๋‹ค.

* burgeoning : ๊ธ‰์„ฑ์žฅํ•˜๋Š”, ์ƒˆ๋กœ ๊ธ‰์ฆํ•˜๋Š”, ์‹ ํฅ์˜

* founder : (๋‹จ์ฒดโˆ™ํ•™๊ต ๋“ฑ์˜) ์„ค๋ฆฝ์ž, ์ฐฝ๋ฆฝ์ž, (๊ธฐ์—…โˆ™ํšŒ์‚ฌ ๋“ฑ์˜) ์ฐฝ์—…์ž

* remain : ๊ณ„์† โ‹ฏ์ธ ์ƒํƒœ์ด๋‹ค, ์—ฌ์ „ํžˆ โ‹ฏ์ด๋‹ค

* cautious : ์กฐ์‹ฌ์Šค๋Ÿฌ์šด, ์‹ ์ค‘ํ•œ

* potential : ์ž ์žฌ์ ์ธ

* saturation : (์‚ฌ๋ฌผโˆ™์ •๋ณด ๋“ฑ์˜) ํฌํ™” ์ƒํƒœ, ๊ณผ์ž‰

* suburban : ๊ต์™ธ์˜, ๊ต์™ธ์— ์žˆ๋Š”

โ€‹

The rise of pickleball has also led to significant investments from companies like Invited Clubs and Life Time, which are rapidly expanding their facilities.

ํ”ผํด๋ณผ์˜ ๋ถ€์ƒ์€ ๋น ๋ฅธ ์†๋„๋กœ ์‹œ์„ค์„ ํ™•์žฅ ์ค‘์ธ '์ธ๋ฐ”์ดํ‹ฐ๋“œ ํด๋Ÿฝ์Šค'์™€ '๋ผ์ดํ”„ ํƒ€์ž„' ๊ฐ™์€ ๊ธฐ์—…๋“ค์˜ ๋Œ€๊ทœ๋ชจ ํˆฌ์ž๋กœ๋„ ์ด์–ด์กŒ๋‹ค.

* lead to something : <ํŠน์ • ๊ฒฐ๊ณผ ๋“ฑ>์œผ๋กœ ์ด์–ด์ง€๋‹ค, โ‹ฏ์„ ๊ฐ€์ ธ์˜ค๋‹ค

* significant : (์•ž์œผ๋กœ์˜ ์ผ์— ์˜ํ–ฅ์„ ์ค„ ์ •๋„๋กœ) ์ค‘์š”ํ•œ, ์˜๋ฏธ ์žˆ๋Š”, ์ค‘๋Œ€ํ•œ

โ€‹

Life Time alone plans to reach nearly 1,000 courts soon, driven by a 51% increase in players last year.

๋ผ์ดํ”„ ํƒ€์ž„๋งŒ ํ•ด๋„ ์ž‘๋…„์— 51%๋‚˜ ๊ธ‰์ฆํ•œ ์ฐธ๊ฐ€์ž์— ํž˜์ž…์–ด ๊ณง 1,000๊ฐœ์— ๋‹ฌํ•˜๋Š” ์ฝ”ํŠธ๋ฅผ ์šด์˜ํ•  ์˜ˆ์ •์ด๋‹ค.

* reach : <ํŠน์ • ์ˆ˜๋Ÿ‰โˆ™์ •๋„ ๋“ฑ>์— ์ด๋ฅด๋‹ค, ๋„๋‹ฌํ•˜๋‹ค

โ€‹

Similarly, Invited Clubs sees pickleball as fostering vibrant micro-communities that enhance member retention and activity.

๋งˆ์ฐฌ๊ฐ€์ง€๋กœ ์ธ๋ฐ”์ดํ‹ฐ๋“œ ํด๋Ÿฝ์Šค ์—ญ์‹œ ํ”ผํด๋ณผ์ด ํ™œ๊ธฐ์ฐฌ ์†Œ๊ทœ๋ชจ ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์กฐ์„ฑํ•˜์—ฌ ํšŒ์› ์œ ์ง€์™€ ํ™œ๋™์„ ์žฅ๋ คํ•˜๋Š” ๊ฒƒ์œผ๋กœ ํ‰๊ฐ€ํ•˜๊ณ  ์žˆ๋‹ค.

โ€‹* foster : <๊ด€๊ณ„โˆ™์„ฑ์žฅ ๋“ฑ>์„ ์ด‰์ง„ํ•˜๋‹ค, <๊ธฐ์ˆ โˆ™์ •์‹  ๋“ฑ>์„ ์œก์„ฑํ•˜๋‹ค

* vibrant : ํ™œ๊ธฐ ๋„˜์น˜๋Š”, ํ™œ๋ ฅ ์žˆ๋Š”

* enhance : <์งˆโˆ™๊ฐ€์น˜ ๋“ฑ>์„ ๋†’์ด๋‹ค, ํ–ฅ์ƒ์‹œํ‚ค๋‹ค

* retention : ๋ณด๋ฅ˜, ๋ณด์œ , ์œ ์ง€

 

 

์˜์–ด๋ฅผ ๋”~์ž˜ํ•˜๋ ค๋ฉด ์ฑ…์„ ๊ตฌ๋งคํ•ด์„œ ์ฆ๊ฒ๊ฒŒ~์”ฌ๋‚˜๊ฒŒ~ํ•˜์„ธ์š”~
์ˆ ์ˆ ์ˆ  ์˜์–ด๋ง~์ž˜~ํ•˜์‹œ๋Š” ์ฒœ์‚ฌ๋‹˜๐Ÿ˜‡๋“ค ๋•๋ถ„์— ํ–‰๋ณตํ•ฉ๋‹ˆ๋‹ค~~
10์›” ๊ท€ํŠธ์˜ ๊ต์žฌ ๊ตฌ๋งค์ฒ˜~~~๐Ÿ’›๐Ÿงก๐Ÿ’›~~~

์œ„ ๋งํฌ๋กœ ๊ตฌ๋งค์‹œ ์ฟ ํŒกํŒŒํŠธ๋„ˆ์Šค์˜ ์ผํ™˜์œผ๋กœ ์ด์— ๋”ฐ๋ฅธ ์ผ์ •์•ก์˜ ์ˆ˜์ˆ˜๋ฃŒ๋ฅผ ์ œ๊ณต๋ฐ›์Šต๋‹ˆ๋‹ค~~~
์ฒœ์‚ฌ๐Ÿ˜‡๋‹˜๋“ค ๋•๋ถ„์— ์ด๋ฃจ์–ด์ง„ ์ˆ˜์ต ๋„ˆ๋ฌด๋‚˜ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค~~ 
๋•๋ถ„์— ์ปดํŒจ์…˜ ์•„์ด๋“ค์„ ๋„์šธ์ˆ˜ ์žˆ์–ด์„œ ํ–‰๋ณตํ•ฉ๋‹ˆ๋‹ค~๐Ÿ’›๐Ÿงก๐Ÿ’›