3. ๊ท€๊ฐ€ ํŠธ์ด๋Š” ์˜์–ด

24.09.03 Costco Raises Membership FeesAfter Seven-Year Pause

ํ•˜ ๋Œ€ํ‘œ 2024. 10. 9. 05:00

Costco, the popular membership-based warehouse club, has announced its first fee increase since 2017.

์ธ๊ธฐ ์žˆ๋Š” ๋ฉค๋ฒ„์‹ญ ๊ธฐ๋ฐ˜ ์ฐฝ๊ณ ํ˜• ๋งค์žฅ ์ฝ”์ŠคํŠธ์ฝ”๊ฐ€ 2017๋…„ ์ดํ›„ ์ฒซ ํšŒ๋น„ ์ธ์ƒ์„ ๋ฐœํ‘œํ–ˆ๋‹ค.

* warehouse : ์ฐฝ๊ณ 

โ€‹

Starting September 1, annual memberships in the U.S. and Canada will rise by $5 to $65, while the Executive Membership will cost $130, up from $120.

9์›” 1์ผ๋ถ€ํ„ฐ ๋ฏธ๊ตญ๊ณผ ์บ๋‚˜๋‹ค์—์„œ ์—ฐํšŒ๋น„๊ฐ€ 5๋‹ฌ๋Ÿฌ ์ธ์ƒ๋˜์–ด 65๋‹ฌ๋Ÿฌ๋กœ ์ฑ…์ •๋˜๋ฉฐ, ์ด๊ทธ์ œํํ‹ฐ๋ธŒ ๋ฉค๋ฒ„์‹ญ์€ 120๋‹ฌ๋Ÿฌ์—์„œ 130๋‹ฌ๋Ÿฌ๋กœ ์ธ์ƒ๋œ๋‹ค.

โ€‹

This change will affect approximately 52 million memberships, with over half being executive members.

โ€‹์ด๋ฒˆ ๋ณ€๊ฒฝ์œผ๋กœ ์•ฝ 5,200๋งŒ ๊ฑด์˜ ๋ฉค๋ฒ„์‹ญ์ด ์˜ํ–ฅ์„ ๋ฐ›์œผ๋ฉฐ, ์ด ์ค‘ ์ ˆ๋ฐ˜ ์ด์ƒ์€ ์ด๊ทธ์ œํํ‹ฐ๋ธŒ ๋ฉค๋ฒ„์ด๋‹ค.

* approximately : ๋Œ€๋žต

โ€‹

The decision comes after a delay in implementing the increase, which was initially expected in late 2022 or early 2023.

์ด๋ฒˆ ๊ฒฐ์ •์€ ์›๋ž˜ 2022๋…„ ๋ง์ด๋‚˜ 2023๋…„ ์ดˆ๋กœ ์˜ˆ์ •๋˜์—ˆ๋˜ ํšŒ๋น„ ์ธ์ƒ ์‹คํ–‰์ด ์ง€์—ฐ๋œ ํ›„ ๋‚˜์˜จ ๊ฒƒ์ด๋‹ค.

* implement : <๊ณ„ํšโˆ™์ •์ฑ… ๋“ฑ>์„ ์‹คํ–‰ํ•˜๋‹ค, ์ดํ–‰ํ•˜๋‹ค

* initially : ์ฒ˜์Œ์—, ์ดˆ๊ธฐ์—

โ€‹

Costco's leadership had previously cited concerns about consumer inflation as a reason for postponing the hike.

์ฝ”์ŠคํŠธ์ฝ”์˜ ๊ฒฝ์˜์ง„์€ ์†Œ๋น„์ž ๋ฌผ๊ฐ€ ์ƒ์Šน์— ๋Œ€ํ•œ ์šฐ๋ ค๋ฅผ ์ธ์ƒ ์—ฐ๊ธฐ์˜ ์ด์œ ๋กœ ๊ผฝ์•˜๋‹ค.

* cite : <์‚ฌ๋ก€โˆ™์—ฐ๊ตฌ ๊ฒฐ๊ณผ ๋“ฑ>์„ ์–ธ๊ธ‰ํ•˜๋‹ค

* postpone : โ‹ฏ์„ ์—ฐ๊ธฐํ•˜๋‹ค, ๋ฏธ๋ฃจ๋‹ค

* hike : (์ž„๊ธˆโˆ™๊ฐ€๊ฒฉ ๋“ฑ์˜) ๋Œ€ํญ ์ธ์ƒ

โ€‹

The company relies heavily on membership fees to maintain low merchandise prices and compete with rivals like Sam's Club and BJ's Wholesale.

โ€‹์ฝ”์ŠคํŠธ์ฝ”๋Š” ๋‚ฎ์€ ์ƒํ’ˆ ๊ฐ€๊ฒฉ์„ ์œ ์ง€ํ•˜๊ณ  ์ƒ˜์Šค ํด๋Ÿฝ์ด๋‚˜ ๋น„์ œ์ด์Šค ํ™€์„ธ์ผ ๋“ฑ์˜ ๋ผ์ด๋ฒŒ๊ณผ ๊ฒฝ์Ÿํ•˜๊ธฐ ์œ„ํ•ด ๋ฉค๋ฒ„์‹ญ ํšŒ๋น„์— ํฌ๊ฒŒ ์˜์กดํ•˜๊ณ  ์žˆ๋‹ค.

* rely heavily on something : โ‹ฏ์— ํฌ๊ฒŒ ์˜์กดํ•˜๋‹ค

* maintain : โ‹ฏ์„ ์œ ์ง€ํ•˜๋‹ค, ์ง€์†ํ•˜๋‹ค

* merchandise : (๋งค์žฅํŒ๋งค์šฉ) ์ƒํ’ˆ

* compete with something : โ‹ฏ์™€ ๊ฒฝ์Ÿํ•˜๋‹ค

โ€‹

In addition to raising fees, Costco has recently tightened enforcement of membership rules, including adding extra checks at self-checkout aisles.

ํšŒ๋น„ ์ธ์ƒ ์™ธ์—๋„ ์ฝ”์ŠคํŠธ์ฝ”๋Š” ์ตœ๊ทผ ์…€ํ”„ ๊ณ„์‚ฐ๋Œ€์— ์ถ”๊ฐ€ ๊ฒ€์‚ฌ๋ฅผ ๋„์ž…ํ•˜๋Š” ๋“ฑ ํšŒ์› ๊ทœ์ • ์‹œํ–‰์„ ๊ฐ•ํ™”ํ–ˆ๋‹ค.

* tighten : <๊ทœ์ •โˆ™๋ฒ•์ œ ๋“ฑ>์„ ๊ฐ•ํ™”ํ•˜๋‹ค

* enforcement : (๋ฒ•โˆ™๊ทœ์น™ ๋“ฑ์˜) ์‹œํ–‰, ์ง‘ํ–‰

* aisle : ํ†ต๋กœ

โ€‹

This move, reminiscent of streaming services cracking down on account sharing, aims to ensure that only paying members benefit from Costco's services.

์ŠคํŠธ๋ฆฌ๋ฐ ์„œ๋น„์Šค์˜ ๊ณ„์ • ๊ณต์œ  ๋‹จ์†์ด ์—ฐ์ƒ๋˜๋Š” ์ด ๊ฐ™์€ ์กฐ์น˜๋Š” ํšŒ๋น„๋ฅผ ์ง€๋ถˆํ•œ ํšŒ์›๋งŒ์ด ์ฝ”์ŠคํŠธ์ฝ”์˜ ์„œ๋น„์Šค๋ฅผ ์ด์šฉํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•˜๊ธฐ ์œ„ํ•จ์ด๋‹ค.

* reminiscent of somebody/something : โ‹ฏ์„ ์—ฐ์ƒ์‹œํ‚ค๋Š”, ๋– ์˜ค๋ฅด๊ฒŒ ํ•˜๋Š”

* crack down on somebody/something : โ‹ฏ์„ (์—„์ค‘ํ•˜๊ฒŒ) ๋‹จ์†ํ•˜๋‹ค

* aim to do something : โ‹ฏํ•˜๋Š” ๊ฒƒ์„ ๋ชฉํ‘œ๋กœ ํ•˜๋‹ค, โ‹ฏํ•  ์ƒ๊ฐ์ด๋‹ค

* ensure : <์•ˆ์ „โˆ™์„ฑ๊ณต ๋“ฑ>์„ ๋ณด์žฅํ•˜๋‹ค, ํ™•์‹คํ•˜๊ฒŒ ํ•˜๋‹ค

โ€‹

The company's shares rose about 2% in extended trading following the announcement.

โ€‹์ด๋ฒˆ ๋ฐœํ‘œ ํ›„ ์ฝ”์ŠคํŠธ์ฝ”์˜ ์ฃผ๊ฐ€๋Š” ์—ฐ์žฅ ๊ฑฐ๋ž˜์—์„œ ์•ฝ 2% ์ƒ์Šนํ–ˆ๋‹ค.

โ€‹* extended trading : ์—ฐ์žฅ ๊ฑฐ๋ž˜

 

 

โ€‹์˜์–ด๋ฅผ ๋”~์ž˜ํ•˜๋ ค๋ฉด ์ฑ…์„ ๊ตฌ๋งคํ•ด์„œ ์ฆ๊ฒ๊ฒŒ~์”ฌ๋‚˜๊ฒŒ~ํ•˜์„ธ์š”~
์ˆ ์ˆ ์ˆ  ์˜์–ด๋ง~์ž˜~ํ•˜์‹œ๋Š” ์ฒœ์‚ฌ๋‹˜๐Ÿ˜‡๋“ค ๋•๋ถ„์— ํ–‰๋ณตํ•ฉ๋‹ˆ๋‹ค~~
9์›” ๊ท€ํŠธ์˜ ๊ต์žฌ ๊ตฌ๋งค์ฒ˜~~~๐Ÿ’›๐Ÿงก๐Ÿ’›~~~

 

 

์œ„ ๋งํฌ๋กœ ๊ตฌ๋งค์‹œ ์ฟ ํŒกํŒŒํŠธ๋„ˆ์Šค์˜ ์ผํ™˜์œผ๋กœ ์ด์— ๋”ฐ๋ฅธ ์ผ์ •์•ก์˜ ์ˆ˜์ˆ˜๋ฃŒ๋ฅผ ์ œ๊ณต๋ฐ›์Šต๋‹ˆ๋‹ค~~~
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