April Whole EBS Programs

Wednesday April 30th 2025 Native 120

ํ•˜๋Š˜์„ ๋‚˜๋Š” ๋‹ฅํ„ฐ ๊ณ ์•„์› ์งฑ 2025. 4. 30. 09:01

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30 Wed. ๋ถˆ์„ ์ผœ์š”.
30 Wed. Do you think theyโ€™ll grow well? ๊ณผ์—ฐ์ž˜์ž๋ž„๊นŒ?

30 WED Giving My Kid a Phone: Was He Still Excited?

30 Wed. A 30-year-old Diary / 30๋…„ ์ „์˜ ์ผ๊ธฐ

30 Philip Morrisโ€™s Strategic Shift with Nicotine Pouch ํ•„๋ฆฝ ๋ชจ๋ฆฌ์Šค์˜ ๋‹ˆ์ฝ”ํ‹ด ํŒŒ์šฐ์น˜ ๊ด€๋ จ ์ „๋žต์  ๋ณ€ํ™”

 

 

Start English 25.04.30 Turn on the light. ๋ถˆ์„ ์ผœ์š”.

A : Why is it so dark?

์™œ ์ด๋ ‡๊ฒŒ ๊นœ๊นœํ•ด์š”?

โ€‹

* Why is it so + ํ˜•์šฉ์‚ฌ? : ์™œ ์ด๋ ‡๊ฒŒ ~ํ•ด์š”?

โ€‹

B : I fell asleep.

์ž ์ด ๋“ค์—ˆ์–ด์š”.

โ€‹

A : Turn on the light.

๋ถˆ์„ ์ผœ์š”.

โ€‹

B : Oh, ok.

๋„ค, ์•Œ๊ฒ ์–ด์š”.

 

 

Easy English 25.04.30 Do you think theyโ€™ll grow well? ๊ณผ์—ฐ ์ž˜ ์ž๋ž„๊นŒ?

Ted : I've always wanted to grow flowers in my garden.

๋‚œ ๋Š˜ ์šฐ๋ฆฌ ์ง‘ ์ •์›์— ๊ฝƒ์„ ๊ฐ€๊พธ๊ณ  ์‹ถ์—ˆ์–ด.

โ€‹

Marie : Sure, why not! We've got seeds, a shovel, and gloves ready.

๊ทธ๋Ÿผ, ๊ทธ๋Ÿฌ์ง€ ๋ญ! ์ด๋ฏธ ์”จ์•—์ด๋ž‘ ์‚ฝ, ์žฅ๊ฐ‘์ด ์ค€๋น„๋˜์–ด ์žˆ์ž–์•„.

โ€‹

* seeds : ์”จ์•—(๋“ค)

* shovel : ์‚ฝ

โ€‹

Ted : Do you think they'll grow well?

๊ณผ์—ฐ ์ž˜ ์ž๋ž„๊นŒ?

โ€‹

* grow well : ์ž˜ ์ž๋ผ๋‹ค

โ€‹

Marie : Absolutely! With some water and sunlight, they'll bloom in no time.

๋ฌผ๋ก ์ด์ง€. ๋ฌผ ์ข€ ์ฃผ๊ณ  ํ–‡๋ณ•์„ ์ฌ๋ฉด ๊ธˆ์„ธ ๊ฝƒ์„ ํ”ผ์šธ ๊ฑฐ์•ผ.

โ€‹

* sunlight : ํ–‡๋ณ•

* bloom : ๊ฝƒํ”ผ๋‹ค

* in no time : ๋ˆˆ ๊นœ์งํ•  ์‚ฌ์ด์—, ๊ธˆ์„ธ

โ€‹

Ted : OK. Then let's get started today before the sun goes down!

์ข‹์•„. ๊ทธ๋Ÿผ ํ•ด๊ฐ€ ์ง€๊ธฐ ์ „์— ์˜ค๋Š˜ ์‹œ์ž‘ํ•˜์ž!

 

 

Power English 25.04.30 Giving My Kid a Phone: Was He Still Excited? ๋‚ด ์•„์ด์—๊ฒŒ ํœด๋Œ€ํฐ ์ฃผ๊ธฐ: ๊ทธ๋ž˜๋„ ๊ฑ”๊ฐ€ ์‹ ๋‚ฌ์–ด?

Asher : Wasn't yesterday Michael's birthday? Was he still excited when he got his phone?

์–ด์ œ๊ฐ€ ๋งˆ์ดํด์˜ ์ƒ์ผ ์•„๋‹ˆ์—ˆ์–ด? ์•„๋“ค์ด ํœด๋Œ€ํฐ์„ ๋ฐ›๊ณ  ์—ฌ์ „ํžˆ ์‹ ๋‚ฌ์–ด?

โ€‹

Luna : He was at first, but I think I knocked the wind out of his sails with all my rules.

์ฒ˜์Œ์—๋Š” ๊ทธ๋žฌ๋Š”๋ฐ, ๋‚ด ๋ชจ๋“  ๊ทœ์น™๋“ค๋กœ ๊ฑ”์˜ ์˜์š•์„ ๊บพ์€ ๊ฒƒ ๊ฐ™์•„.

โ€‹

* knock the wind out of someone's sails : ~์˜ ์ž์‹ ๊ฐ[์˜์š•]์„ ๊บพ๋‹ค

โ€‹

Asher : A good parent will lay down the law with their kids. Of course kids don't like to hear it.

์ข‹์€ ๋ถ€๋ชจ๋Š” ์ž๋…€์—๊ฒŒ ์—„๊ฒฉํ•œ ๊ทœ์น™์„ ์„ธ์šฐ๋Š” ๋ฒ•์ด์ง€. ๋ฌผ๋ก  ์•„์ด๋“ค์€ ๊ทธ๊ฑธ ๋“ฃ๊ณ  ์‹ถ์–ด ํ•˜์ง€ ์•Š์ง€๋งŒ.

โ€‹

* lay down the law : ์—„๊ฒฉํ•œ ๊ทœ์น™์„ ์„ธ์šฐ๋‹ค

โ€‹

Luna : Thanks for saying that. But I could tell he was a little disappointed with how strict I was being.

๊ทธ๋ ‡๊ฒŒ ๋งํ•ด ์ค˜์„œ ๊ณ ๋งˆ์›Œ. ๊ทผ๋ฐ ๋‚ด๊ฐ€ ๋„ˆ๋ฌด ์—„๊ฒฉํ•˜๊ฒŒ ๊ตด์–ด์„œ ๊ฑ”๊ฐ€ ์กฐ๊ธˆ ์‹ค๋งํ–ˆ๋‹ค๋Š” ๊ฑธ ์•Œ ์ˆ˜ ์žˆ์—ˆ์–ด.

โ€‹

* Thanks for saying that. : ๊ทธ๋ ‡๊ฒŒ ๋งํ•ด ์ค˜์„œ ๊ณ ๋งˆ์›Œ.

* strict : ์—„๊ฒฉํ•œ

โ€‹

Asher : Are you two on the same page about the rules at least?

์ ์–ด๋„ ๋„ˆํฌ ๋‘ ์‚ฌ๋žŒ์ด ๊ทœ์น™์— ๋Œ€ํ•ด ๊ฐ™์€ ์ƒ๊ฐ์ธ ๊ฑฐ์ง€?

โ€‹

* be on the same page : ์˜๊ฒฌ์ด ์ผ์น˜ํ•˜๋‹ค

โ€‹

Luna : Yeah, he agreed to everything and thanked me.

์‘, ์•„๋“ค์ด ๋ชจ๋“  ๊ฒƒ์— ์ฐฌ์„ฑํ•˜๊ณ  ๋‚˜์—๊ฒŒ ๊ณ ๋งˆ์›Œํ–ˆ์–ด.

โ€‹

์ž…์ดํŠธ์ด๋Š”์˜์–ด 25.04.30 A 30-year-old Diary 30๋…„ ์ „์˜ ์ผ๊ธฐ

I recently happened to come across my husband's grade school diary at my in-laws' house and my own childhood diary at my parents' place.

์ตœ๊ทผ์— ์šฐ์—ฐ์ฐฎ๊ฒŒ ์‹œ๋Œ์—์„œ๋Š” ๋‚จํŽธ์˜ ์ดˆ๋“ฑํ•™์ƒ ๋•Œ ์ผ๊ธฐ๋ฅผ, ์นœ์ •์—์„œ๋Š” ์ €์˜ ์ดˆ๋“ฑํ•™์ƒ ๋•Œ ์ผ๊ธฐ๋ฅผ ๋ณด๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.

โ€‹

* happen to come across : ์šฐ์—ฐํžˆ ~์„ ์ ‘ํ•˜๋‹ค

* one's in-laws' house : ์‹œ๋Œ, ์ฒ˜๊ฐ€

* one's parents' place : ๋ถ€๋ชจ๋‹˜ ๋Œ

โ€‹

My husband's diary was innocent and naive.

๋‚จํŽธ์˜ ์ผ๊ธฐ๋Š” ์ฒœ์ง„๋‚œ๋งŒํ–ˆ์Šต๋‹ˆ๋‹ค.

โ€‹

* innocent and naive : ์ฒœ์ง„๋‚œ๋งŒํ•œ

โ€‹

His first-grade entries mostly described what he did for fun, how he planned to play again tomorrow, and what he found most entertaining.

์ดˆ๋“ฑํ•™๊ต 1ํ•™๋…„ ์ผ๊ธฐ์—๋Š” ์ฃผ๋กœ ๋ฌด์—‡์„ ํ•˜๋ฉฐ ๋†€์•˜๊ณ , ๋‚ด์ผ์€ ๋˜ ์–ด๋–ป๊ฒŒ ๋†€ ๊ฒƒ์ด๋ฉฐ, ๋ฌด์—‡์ด ๊ฐ€์žฅ ์žฌ๋ฏธ์žˆ์—ˆ๋Š”์ง€ ์จ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.

โ€‹

* do for fun : ๋†€์ด๋กœ ํ•˜๋‹ค

* find most entertaining : ๊ฐ€์žฅ ์žฌ๋ฏธ์žˆ์–ดํ•˜๋‹ค[ํฅ๋ฏธ๋ฅผ ๋А๋ผ๋‹ค]

โ€‹

In contrast, my diary was more varied.

๋ฐ˜๋ฉด ์ €์˜ ์ผ๊ธฐ๋Š” ์ข€ ๋” ๋‹ค์–‘ํ–ˆ์Šต๋‹ˆ๋‹ค.

โ€‹

I wrote explanations, opinion pieces, travelogues, book reports, creative stories, and even poetry.

์„ค๋ช…๋ฌธ, ๋…ผ์„ค๋ฌธ, ์—ฌํ–‰๊ธฐ, ๋…ํ›„๊ฐ, ์ฐฝ์ž‘ ์ด์•ผ๊ธฐ, ์‹ฌ์ง€์–ด ๋™์‹œ๊นŒ์ง€ ์ผ์Šต๋‹ˆ๋‹ค.

โ€‹

* opinion piece : ๋…ผ์„ค๋ฌธ

โ€‹

There were times when I wrote four pages in a single day.

ํ•˜๋ฃจ์— 4ํŽ˜์ด์ง€๋ฅผ ์ ์€ ๋‚ ๋„ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.

โ€‹

* in a single day : ๋‹จ ํ•˜๋ฃจ์—

โ€‹

I was actually surprised at how well I wrote back then.

๋‹น์‹œ์˜ ์ œ๊ฐ€ ๊ธ€์„ ๋„ˆ๋ฌด ์ž˜ ์จ์„œ ๋†€๋ž์Šต๋‹ˆ๋‹ค.

โ€‹

* how well someone writes : ~๊ฐ€ ๊ธ€์„ ์–ผ๋งˆ๋‚˜ ์ž˜ ์“ฐ๋Š”์ง€

โ€‹

Feeling inspired to keep a diary again, I wrote a long entry that very evening.

๊ฐ‘์ž๊ธฐ ๋‹ค์‹œ ์ผ๊ธฐ๋ฅผ ์“ฐ๊ณ  ์‹ถ์€ ๋งˆ์Œ์ด ๋“ค์–ด, ๋ฐ”๋กœ ๊ทธ๋‚  ์ €๋…์— ๊ธด ์ผ๊ธฐ๋ฅผ ์ผ์Šต๋‹ˆ๋‹ค.

โ€‹

* keep a diary : ์ผ๊ธฐ๋ฅผ (๊พธ์ค€ํžˆ) ์“ฐ๋‹ค

* that very evening : ๋ฐ”๋กœ ๊ทธ๋‚  ์ €๋…

โ€‹

I wonder how it will feel to read it 30 years from now.

์ด ์ผ๊ธฐ๋ฅผ 30๋…„ ํ›„์— ์ฝ์œผ๋ฉด ์–ด๋–ค ๋А๋‚Œ์„ ์ค„์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค.

โ€‹

* 30 years from now : ์ง€๊ธˆ์œผ๋กœ๋ถ€ํ„ฐ 30๋…„ ํ›„

โ€‹

โ€‹

Dialogue Practice

A : I recently found the diary I kept way back when I was in elementary school.

์˜ค๋ž˜์ „ ์ œ๊ฐ€ ์ดˆ๋“ฑํ•™๊ต ๋•Œ ์ผ๋˜ ์ผ๊ธฐ์žฅ์„ ์ตœ๊ทผ์— ๋ฐœ๊ฒฌํ–ˆ์–ด์š”.

โ€‹

* way back when : ์˜ค๋ž˜์ „ ~๋•Œ

โ€‹

B : Really? That must be over 30 years old.

์ •๋ง์š”? 30๋…„๋„ ๋” ๋œ ์ผ๊ธฐ๊ฒ ๋„ค์š”.

โ€‹

A : Yeah, that's about right.

๋งž์•„์š”. ์–ผ์ถ” ๊ทธ ์ •๋„ ๋์–ด์š”.

โ€‹

* be about right : ์–ผ์ถ” ๋งž๋‹ค

โ€‹

B : I should try digging around for mine too.

์ €๋„ ํ•œ๋ฒˆ ์ฐพ์•„๋ด์•ผ๊ฒ ์–ด์š”.

โ€‹

* dig around : ๋’ค์ ธ๋ณด๋‹ค

โ€‹

A : I was surprised to see how different my memories were from what I wrote at the time.

์ œ ๊ธฐ์–ต๊ณผ ๊ทธ ๋‹น์‹œ์˜ ๊ธฐ๋ก์ด ๋‹ค๋ฅธ ๊ฒƒ์„ ๋ณด๊ณ  ๋†€๋ž์–ด์š”.

โ€‹

* be surprised to see : ~์„ ๋ณด๊ณ  ๋†€๋ผ๋‹ค

* at the time : ๋‹น์‹œ์—

โ€‹

B : Oh, I can see how that could happen!

์•„, ๊ทธ๋Ÿด ์ˆ˜ ์žˆ๊ฒ ๋„ค์š”!

โ€‹



๊ท€ํŠธ์˜  25.04.30 Philip Morrisโ€™s Strategic Shift with Nicotine Pouch ํ•„๋ฆฝ ๋ชจ๋ฆฌ์Šค์˜ ๋‹ˆ์ฝ”ํ‹ด ํŒŒ์šฐ์น˜ ๊ด€๋ จ ์ „๋žต์  ๋ณ€ํ™” 

In a striking business transformation, Philip Morris International has found remarkable success with Zyn, its nicotine pouch brand.

ํ•„๋ฆฝ ๋ชจ๋ฆฌ์Šค ์ธํ„ฐ๋‚ด์…”๋„(PMI)์ด ๋‹ˆ์ฝ”ํ‹ด ํŒŒ์šฐ์น˜ ๋ธŒ๋žœ๋“œ '์ง„(Zyn)'์˜ ๋†€๋ผ์šด ์„ฑ๊ณต์„ ๋ฐ”ํƒ•์œผ๋กœ ํ˜์‹ ์ ์ธ ์‚ฌ์—… ๋ชจ๋ธ ๋ณ€ํ™”๋ฅผ ๊ฐํ–‰ํ•˜๊ณ  ์žˆ๋‹ค.

โ€‹

* striking business transformation : ํ˜์‹ ์ ์ธ ์‚ฌ์—… ๋ชจ๋ธ ๋ณ€ํ™”

* nicotine pouch brand : ๋‹ˆ์ฝ”ํ‹ด ํŒŒ์šฐ์น˜ ๋ธŒ๋žœ๋“œ

โ€‹

The FDA's recent authorization of 20 Zyn products has strengthened the company's position in the U.S. market, acknowledging their lower health risks compared to conventional tobacco products.

์ตœ๊ทผ ๋ฏธ๊ตญ ์‹ํ’ˆ์˜์•ฝ๊ตญ์ด ์ง„ ์ œํ’ˆ 20์ข…์„ ์Šน์ธํ•˜๋ฉด์„œ PMI๋Š” ๋ฏธ๊ตญ ์‹œ์žฅ์—์„œ ๋”์šฑ ๊ฐ•๋ ฅํ•œ ์ž…์ง€๋ฅผ ํ™•๋ณดํ•˜๊ฒŒ ๋˜์—ˆ์œผ๋ฉฐ, ์ด๋Š” ์ง„์ด ๊ธฐ์กด ๋‹ด๋ฐฐ ์ œํ’ˆ์— ๋น„ํ•ด ๊ฑด๊ฐ• ์œ„ํ—˜์ด ๋” ๋‚ฎ๋‹ค๋Š” ์ ์„ ์ธ์ •ํ•œ ์…ˆ์ด๋‹ค.

โ€‹

* lower health risks : ๋” ๋‚ฎ์€ ๊ฑด๊ฐ•์ƒ์˜ ์œ„ํ—˜

* conventional tobacco products : ์ „ํ†ต์ ์ธ ๋‹ด๋ฐฐ ์ œํ’ˆ

โ€‹

While this represents progress in harm reduction, experts still caution about nicotine's inherent risks.

์ด๋Š” ์œ ํ•ด์„ฑ ์ €๊ฐ ์ธก๋ฉด์˜ ์ง„์ „์„ ์˜๋ฏธํ•˜์ง€๋งŒ, ์ „๋ฌธ๊ฐ€๋“ค์€ ์—ฌ์ „ํžˆ ๋‹ˆ์ฝ”ํ‹ด์˜ ๋ณธ์งˆ์ ์ธ ์œ„ํ—˜์„ฑ์— ๋Œ€ํ•ด ๊ฒฝ๊ณ ํ•˜๊ณ  ์žˆ๋‹ค.

โ€‹

* harm reduction : ์œ ํ•ด์„ฑ ์ €๊ฐ

* inherent risks : ๋ณธ์งˆ์ ์ธ ์œ„ํ—˜์„ฑ

โ€‹

Following the $16 billion acquisition of Swedish Match in 2022, the company has witnessed extraordinary growth in Zyn's market presence.

2022๋…„ ์Šค์›จ๋””์‹œ ๋งค์น˜๋ฅผ 160์–ต ๋‹ฌ๋Ÿฌ์— ์ธ์ˆ˜ํ•œ ์ดํ›„, PMI๋Š” ์ง„์˜ ์‹œ์žฅ ์ ์œ ์œจ์ด ๊ธ‰๊ฒฉํžˆ ํ™•๋Œ€๋˜๋Š” ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘๊ณ  ์žˆ๋‹ค.

โ€‹

* market presence : ์‹œ์žฅ ์ ์œ ์œจ

โ€‹

This expansion aligns with the company's strategic vision to generate two-thirds of its revenue from smoke-free products by 2030.

์ด๋Ÿฌํ•œ ํ™•๋Œ€๋Š” 2030๋…„๊นŒ์ง€ ์ „์ฒด ๋งค์ถœ์˜ 2/3๋ฅผ ๋ฌด์—ฐ ์ œํ’ˆ์„ ํ†ตํ•ด ์ฐฝ์ถœํ•˜๊ฒ ๋‹ค๋Š” PMI์˜ ์ „๋žต์  ๋น„์ „๊ณผ ๋งž๋ฌผ๋ ค ์žˆ๋‹ค.

โ€‹

* generate two-thirds of its revenue : ์ „์ฒด ๋งค์ถœ์˜ 2/3๋ฅผ ์ฐฝ์ถœํ•˜๋‹ค

* smoke-free products : ๋ฌด์—ฐ ์ œํ’ˆ

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Analysts note this transition is driving faster growth and improved profitability in these new ventures.

์—…๊ณ„ ๋ถ„์„๊ฐ€๋“ค์€ ์ด๋Ÿฌํ•œ ์ „ํ™˜์ด PMI์˜ ์„ฑ์žฅ ์†๋„๋ฅผ ๊ฐ€์†ํ™”ํ•˜๊ณ  ์ด ์‹ ๊ทœ ์‚ฌ์—…์—์„œ ์ˆ˜์ต์„ฑ์„ ๊ฐœ์„ ํ•˜๋Š” ์›๋™๋ ฅ์ด ๋˜๊ณ  ์žˆ๋‹ค๊ณ  ํ‰๊ฐ€ํ•œ๋‹ค.

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* is driving faster growth : ๋” ๋น ๋ฅธ ์„ฑ์žฅ์˜ ์›๋™๋ ฅ์ด ๋˜๊ณ  ์žˆ๋‹ค

* improved profitability : ์ˆ˜์ต์„ฑ ๊ฐœ์„ 

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To meet increasing demand, the company has committed substantial investments in manufacturing infrastructure, including new facilities in Colorado and Kentucky.

์ฆ๊ฐ€ํ•˜๋Š” ์ˆ˜์š”๋ฅผ ์ถฉ์กฑํ•˜๊ธฐ ์œ„ํ•ด, PMI๋Š” ์ฝœ๋กœ๋ผ๋„์™€ ์ผ„ํ„ฐํ‚ค์— ์ƒˆ๋กœ์šด ์‹œ์„ค์„ ๊ตฌ์ถ•ํ•˜๋Š” ๋“ฑ ์ œ์กฐ ์ธํ”„๋ผ์— ๋Œ€๊ทœ๋ชจ ํˆฌ์ž๋ฅผ ๋‹จํ–‰ํ•˜๊ณ  ์žˆ๋‹ค.

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* meet increasing demand : ์ฆ๊ฐ€ํ•˜๋Š” ์ˆ˜์š”๋ฅผ ์ถฉ์กฑํ•˜๋‹ค

* manufacturing infrastructure : ์ œ์กฐ ์ธํ”„๋ผ

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These investments demonstrate the company's confidence in its smoke-free future, while maintaining profitable growth in the evolving tobacco market.

์ด๋Ÿฌํ•œ ํˆฌ์ž๋Š” ์ง„ํ™”ํ•˜๋Š” ๋‹ด๋ฐฐ ์‹œ์žฅ์—์„œ ์ˆ˜์ต์„ฑ ์žˆ๋Š” ์„ฑ์žฅ์„ ์œ ์ง€ํ•˜๋Š” ๊ฐ€์šด๋ฐ ํšŒ์‚ฌ๊ฐ€ ๋ฌด์—ฐ ์ œํ’ˆ์˜ ๋ฏธ๋ž˜์— ๋Œ€ํ•œ ์ž์‹ ๊ฐ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Œ์„ ๋ณด์—ฌ ์ค€๋‹ค.

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* smoke-free future : ๋ฌด์—ฐ ์ œํ’ˆ์˜ ๋ฏธ๋ž˜

* evolving tobacco market : ์ง„ํ™”ํ•˜๋Š” ๋‹ด๋ฐฐ ์‹œ์žฅ

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The strategic move reflects broader industry trends toward alternative nicotine products.

์ด๋ฒˆ ์ „๋žต์  ํ–‰๋ณด๋Š” ๋Œ€์ฒด ๋‹ˆ์ฝ”ํ‹ด ์ œํ’ˆ ์ค‘์‹ฌ์œผ๋กœ์˜ ๋” ๋„“์€ ์—…๊ณ„ ํŠธ๋ Œ๋“œ๋ฅผ ๋ฐ˜์˜ํ•œ๋‹ค.

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* alternative nicotine products : ๋Œ€์ฒด ๋‹ˆ์ฝ”ํ‹ด ์ œํ’ˆ

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